pharmaSuisse goes for Branded Entertainment
For the current pharmaSuisse campaign, we are producing 4 comic pharmacy sketches.
Really stoked about it, because it will be fun!
Pharmacies are much more than drug reference points: they are networked basic providers, health promoters and, last but not least, employers. In its campaign 2018-2020, pharmaSuisse focuses on the pharmacy team and its services and competences. For the first time they placed their trust in a branded entertainment production with us.
| starting position
The aim of the campaign is to position pharmacies among the Swiss population as the first point of contact for health issues and to positively promote the image of pharmacists. As part of the communication measures and for the primary evaluation on social media, four one-minute sketches will be produced. The crisp, short films take up the questions in the poster subjects and stage them in a humorous way as comedic anecdotes from everyday pharmacy life.
| The core of Branded Entertainment
Source: obs/pharmaSuisse - Schweizerischer Apotheker Verband / Société suisse des Pharmaciens
The core statements of the campaign are integrated into the film plot around a corresponding service or topic and lead to a crisp claim at the end. The humour of the individual actions plays skillfully and refreshingly self-ironically with common prejudices, stereotypes and bizarre situations from everyday pharmacy life.
Comedy and pharmacies - a perfect fit!
| Because laughing is healthy!
Three sketches will be produced in German and one in French with corresponding subtitling for playout in the three language regions DE, FR, IT.
BEHIND THE SCENES
The films will be shown on their social media channels from mid-June 2018 and in a second wave in April 2019 and can be seen on the campaign websites www.ihre-apothekerin.ch and www.ihr-apotheker.ch as well.