From the blog
«The unparalleled story of Herr Vogel» achieves things differently than conventional advertising. Conceived and realized as a web series for comparis.ch, the four episodes do not aim to put a product or service in the center of the plot. Even before the setting of the services provided by comparis, this series has but one objective: to provide memorable entertainment. We call this approach «Branded Entertainment» and see it as the future of authentic advertising.