Pharmacies are much more than drug reference points: they are networked basic providers, health promoters and, last but not least, employers. In its campaign 2018-2020, pharmaSuisse focuses on the pharmacy team and its services and competences.
The core statements of the campaign are integrated into the film plot of the 4 sketches around a corresponding service or topic and lead to a crisp claim at the end. The humour of the individual actions plays skill-fully and refreshingly self-ironically with common prejudices, stereotypes and bizarre situations from everyday pharmacy life.
In addition to the interactive episodes in German and French, twelve micro ad clips were also produced and used as yearlong advertising for Comparis offers that were lesser known until today.
The films will be shown on their social media channels from mid-June 2018 and in a second wave in April and October 2019 and can be seen on the campaign websites www.ihre-apothekerin.ch and www.ihr-apotheker.ch as well.
We thank the humorous client pharmasuisse, the talented cast, the great crew and the Neue Apotheke Muri for very funny shooting days!
Leads: Elie Feller, Gerti Haymoz, Angela Hunkeler, Jonathan Wegenast, Patrick Neuhaus, Oliver Amweg, Lorenz Probst
Extras: Petra, Julius Siegenthaler, Rolf Imboden
Services provided: Development, Production, Post